Microphone and conferencing technology manufacturer Shure has a new pro audio and MI distributor in Lithuania — one already very familiar to customers in the region. A&T Trade Music’s office in Riga, capital of the neighbouring Baltic state Latvia, is already Shure’s pro audio distributor in that country, and will be additionally taking on responsibilities for MI and pro audio sales and support in Lithuania from December 15th onwards. The change in pro audio distributor does not affect the existing distribution arrangements in Lithuania for sales and support of Shure’s installed audio products, including the DIS range of conferencing and interpretation systems and Shure Microflex Wireless and Microflex Advance. These installation audio products will continue to be distributed and supported in all three Baltic states (Latvia, Lithuania and Estonia) by Audiotonas UAB, based in Lithuania’s second city Kaunas. "We have an excellent established working relationship in this region with A&T Trade Music," explains Angelika Oernfelt, Shure General Manager for the region. "The Riga office is already handling distribution to the pro audio and MI markets in Latvia, so the expansion of A&T’s duties there to additionally cover Lithuania brings Shure’s activities in both countries under common management, and offers useful economies of scale for both markets. In the installed audio market, we are making no changes; Audiotonas of Lithuania continue to do an excellent job in all three Baltic states."For more information, contact A&T Trade Music in Riga on +371 67 310040, or via www.attrade.lv. About Shure Incorporated Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority. Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia. About Shure Europe GmbH Shure Europe is a wholly owned subsidiary of Shure Incorporated. Established in Eppingen/Germany the Company’s regional headquarters provides sales, marketing and technical support for its distribution and channel partners within Europe, the Middle East and Africa.
Source: Shure news